The next generation of leaders and innovators needs knowledge that bridges theory and practice. In my lectures and mentoring sessions, I don’t just teach content—I equip students and young future leaders with the tools to tackle the challenges of an increasingly digital world. I draw on my experiences as a leader, my time in the startup world, and my role as a corporate entrepreneur to provide real-world insights.
My goal is not only to prepare students for the real world but to actively guide them on their journey as a mentor.
In my lectures, I don't just teach theoretical knowledge, I show how it works in practice. Whether it's new business models, digital commerce management, digitalization & new technologies, or change & innovation management – my teaching connects current research with real business examples.
Students learn how to understand the context of a company, drive innovation, and actively shape digital transformation. My approach is interactive, practical, and directly aligned with the challenges you will face as future entrepreneurs in the dynamic business world and within your companies.